Lawyer reputation runs on a platform stack unlike most professional services. Avvo (now part of Internet Brands) dominates lawyer-specific search with profile-driven discovery and a 1–10 rating system. Martindale-Hubbell carries decades of peer-rating weight. FindLaw, Justia, Lawyers.com, and Super Lawyers each occupy distinct search positions for prospective-client research. State bar directories serve as the verification surface where prospects confirm license status. Google and Yelp sit alongside as general-purpose review platforms.
Beyond the platform mix, lawyer reputation work runs into two unique structural issues. First: opposing parties are not customers — under most platforms’ published policies, a review from an opposing party in litigation is not a legitimate client review. This is the highest-leverage framing in lawyer-vertical work and most reputation services miss it. Second: state bar advertising rules vary materially by jurisdiction. Response strategy in Texas, New York, and Florida looks meaningfully different from response strategy in less-restrictive states. We work the platform stack with attention to both.
Home - Reputation Management for Lawyers
Documented engagements across PI, family, criminal defense, immigration, business and estate planning practice areas
Multi-platform coverage: Avvo, Martindale-Hubbell, FindLaw, Justia, Lawyers.com, Super Lawyers, Google, Yelp, state bar directories
Opposing-party review framing on every relevant case
State bar advertising rule-aware response strategy by jurisdiction
Avvo’s review policy explicitly limits reviews to clients of the attorney. Opposing parties in litigation, family members of clients (unless the family member was the client), and parties with no client relationship are not eligible reviewers. We frame opposing-party reviews under this clause specifically, with documentation showing the reviewer’s relationship to the matter. This is the highest-leverage takedown pathway on Avvo and most reputation services miss it.
Martindale’s primary review system runs on peer ratings (attorney-to-attorney evaluations) rather than client reviews. The platform also accepts client reviews under a separate framework. We handle both. Peer-rating context is unique to legal practice and most reputation services don’t understand the distinction.
Google and Yelp reviews of attorneys carry the same general-platform mechanics as any business, but with vertical-specific framing on opposing-party reviews and on reviews violating attorney-client confidentiality (reviewer disclosing privileged information). We work each platform under its specific policy framework.
Disciplinary records on state bar directories cannot be removed (they’re public regulatory information), but their visibility in branded SERPs can be managed through search-cleanup work. We assess this surface and coordinate suppression where appropriate — separate from removal work.
The highest-leverage framing in lawyer-vertical work, and the one most reputation services miss. We catalog opposing-party reviews and frame them under the platforms' own client-relationship requirements.
Response strategy that doesn't create disciplinary exposure. Jurisdiction-specific advertising rule context built into every response draft.
Public responses that defend the firm's position without disclosing privileged information — a constraint most reputation services don't even consider.
PI, family, criminal defense, and immigration each have distinct attack pattern signatures. We frame engagements to the patterns specific to your practice area.
Where state bar disciplinary records appear in branded SERPs, we handle search-cleanup as a parallel workstream — separate from review work but coordinated under one engagement.
Every takedown closed out with a dated screenshot pack. Proof of outcome, not status updates.
Lawyer selection is research-heavy. Prospective clients typically check three to five attorneys before booking a consultation, and the screening sequence runs platform-by-platform: Avvo for lawyer-specific search, Google reviews and profile for general signal, Martindale for peer ratings on more sophisticated retainers, and state bar directory for license verification. Adverse content on any of these surfaces reduces consultation conversion rate.
Practice-area mechanics add specific compound effects. Personal injury practices live or die on Avvo and Google profile strength because PI prospects are searching reactively after an injury. Family law practices face elevated risk of opposing-party reviews because contested divorces and custody matters generate adversarial relationships. Criminal defense practices face client-outcome dissatisfaction reviews that can be framed under the platform’s policies (a client found guilty is still a client; their dissatisfaction with the outcome doesn’t violate platform policy unless the review contains false factual claims or threats). Business and estate planning practices face longer review cycles but heavier weight on Martindale peer ratings. We tune the framing to your practice area’s patterns.
We capture the content under review and the reviewer-relationship evidence. For opposing-party reviews, this is documentation showing the reviewer’s role in the matter (court filings, opposing-counsel records). For non-client reviews, documentation of the absence of any client engagement.
Each platform — Avvo, Martindale, FindLaw, Justia, Lawyers.com, Super Lawyers, Google, Yelp — has distinct policy clauses for removal. We frame each takedown to the relevant clause. Opposing-party framing is the strongest pathway on most platforms when applicable.
Three representative cases across practice areas. We handle work across personal injury, family law, criminal defense, immigration, business and corporate, and estate planning practices.

Can you remove a post from Are We Dating the Same Guy? Removal is not guaranteed, but it is often

Can you find out if you’ve been posted on Are We Dating the Same Guy? There is no official tool

Seattle is one of those cities where word travels fast, and these days, most of it travels online. Before someone
Often yes, under most platforms’ published policies. Avvo, Google, and Yelp all limit reviews to genuine client relationships. An opposing party in litigation is not a client. We document the opposing-party relationship through publicly-available court records and frame the takedown under each platform’s client-relationship requirement — this is the highest-leverage pathway in lawyer-vertical work.
Significantly, and the rules vary by jurisdiction. Texas, New York, Florida, and several other states restrict attorney advertising in specific ways — testimonials, comparison claims, certain response language can create disciplinary exposure. We draft public responses tuned to your jurisdiction’s specific rules so you defend the firm without creating bar exposure.
You can’t disclose privileged communications even when defending the firm publicly — the privilege survives termination of the relationship. We draft responses that defend the firm’s position without disclosing privileged information. Most reputation services don’t even consider this constraint and recommend response language that would create ethics exposure.
If the review is from a real client and the language is policy-compliant, the review stays. What we do is draft a public response that defends the firm in jurisdiction-compliant, privilege-aware language; assess whether the review contains factual claims that can be challenged under platforms’ false-claims policies; and coordinate search-cleanup work on branded SERPs where the review surfaces.
Disciplinary records themselves cannot be removed — they’re public regulatory information and platforms won’t take them down. What can be done is search-cleanup work that influences which results surface for branded searches of your name. This is suppression rather than removal, and it’s a parallel workstream we coordinate under one engagement.
Avvo opposing-party framing typically 14–21 days. Martindale-Hubbell 14–28 days. FindLaw, Justia, Lawyers.com 10–21 days. Google 7–14 days. Yelp 14–21 days. Cases requiring documentation of court relationships typically run at the higher end of these windows.
Yes. The pattern set differs — solo practitioners face more direct opposing-party review risk; large firms face more ex-employee patterns and broader practice-area exposure — but the framing and methodology applies across firm sizes. Multi-attorney firms typically have one named case manager coordinating with the firm’s marketing or operations lead.