By the MGMT Reputation team · Updated November 10, 2026
Status as of November 10, 2026: the “Through a service” option in Business Hub is still marked “Coming soon”. We’ll update this page when it opens.
OpenAI launched Businesses in ChatGPT on November 10, 2026, letting a business claim a ChatGPT business profile, correct its details and see how often ChatGPT mentions it. If your business serves customers in person or remotely (a law firm, clinic, contractor, agency or consultancy), the option built for you isn’t open yet: when we tested it on launch day, the “Through a service” option was grayed out and marked “Coming soon”. This guide covers what we found, what a profile does and doesn’t do, and the seven things to have ready so you can list the day it opens.
What a ChatGPT business profile is
Business Hub (at chatgpt.com/business-hub) is OpenAI’s new dashboard for businesses. Once a business is verified, it can:
- Correct its details: website, description, category, logo, cover photo, and delivery and return policies. OpenAI reviews each change before it goes live.
- Earn a blue check: it appears after the person managing the profile passes an identity check, not when the claim itself is approved.
- See how it shows up: mentions, website clicks and the topics people ask about, over the past 28 days. OpenAI does not share individual conversations.
- Add more later: retailers can upload product feeds with prices and stock, and some US businesses can publish a Business Agent that answers questions about them.
OpenAI says ChatGPT is used by 1.2 billion people a week, which is why this matters for any business whose customers research before they call.
What happened when we tried to list a service business
On launch day we went through Business Hub ourselves, from the search box to the verification screen. Here is what we saw.
Search first. You type your business name. If ChatGPT already has a listing, you claim it. If not, you’re offered “Create” instead. Our own business had no listing, so it was a new profile.
Then one question decides everything: “How do customers usually interact with your business?” There are three answers:
| Option | Who it’s for | What happened on launch day |
|---|---|---|
| At a physical location | Stores, restaurants, offices customers visit | Local businesses can only claim an existing US listing; a new one went to a waitlist in one early test |
| Through an online store | Businesses that sell from their website or a marketplace | Opens a full profile, then website verification |
| Through a service | You visit customers or serve them remotely | Grayed out: “Coming soon” |
Most professional and service firms belong in the third row, so for now the honest answer is to wait.
Verification comes next. On the online-store route, we were asked to prove we control our domain by adding a DNS TXT record, and the record expired the same day it was issued. OpenAI also lists business phone, business email and Shopify as verification methods, depending on the business.
Then an identity check. Before anyone can publish changes, see the figures or earn the blue check, the person managing the profile goes through a separate check. It may ask for government ID, business registration details and proof that you’re authorized to represent the business, and the details have to match official records.
Why we didn’t force our ChatGPT business profile through as an “online store”
It’s tempting. Many service firms do take payment on their website, so “online store” can look close enough. We decided against it, and we’d advise most service businesses to do the same, for three reasons:
- A published profile can’t be deleted. You can edit a published profile, but there’s no way to delete it once it’s live; only drafts can be removed.
- The store route is built for products. Its policy fields are delivery and returns, and OpenAI’s commerce rules, which govern product feeds, list some kinds of services among the formats they don’t support.
- It doesn’t buy you anything extra. OpenAI is clear that claiming a profile doesn’t guarantee higher placement or more sales.
A ChatGPT business profile that misdescribes your business is a reputation problem you’d be creating for yourself. Waiting a few weeks costs less.
What a ChatGPT business profile won’t do
It’s worth being clear-eyed before anyone sells you on this.
- It won’t control ChatGPT’s answers. ChatGPT keeps making its own recommendations and comparisons, and it can show information about your business whether you’ve claimed a profile or not.
- It’s one source among several. OpenAI’s Businesses in ChatGPT policy says profiles may include information from other sources, and that OpenAI doesn’t verify every detail or resolve every factual dispute.
- The figures need volume. Mentions and clicks only appear once activity passes a reporting threshold, so a blank number isn’t the same as zero. For an online business, a mention only counts when ChatGPT references your website, not just your name.
- The Business Agent is limited. At launch it’s for eligible US ecommerce and online service businesses. It can explain what you offer and link to your site, but it can’t make bookings.
In short, a ChatGPT business profile gives you control over your own facts, a trust signal and a first look at how ChatGPT talks about you. What ChatGPT says still depends on what the rest of the web says about you.
Seven things to do before you create a ChatGPT business profile
1. Decide who will own your ChatGPT business profile. Use a login on your own business email domain, not a personal or shared account. Each person who manages it, including an agency, uses their own ChatGPT account.
2. Find out who controls your domain’s DNS. If verification works the way it did for us, you’ll need to add a record the same day it’s issued. Know whether that’s you, your web developer or your hosting company before you start.
3. Get your documents lined up. Your legal business name, registered address and registration or tax number need to match official records for the identity check. Mismatches are the easiest way to stall.
4. Write your description and category now. Keep it factual: what you do, where, and for whom. OpenAI’s Business Agent rules bar invented facts, offers or prices, and the same standard is sensible for your profile. A sharp, accurate description is what you want ChatGPT to repeat.
5. Make your website say it first. ChatGPT leans on the pages it can read. Put your service, your area and what clients can expect in the first two sentences of your main pages, and keep your name, address and services identical across every profile you control.
6. Find out what ChatGPT says about you today. Ask it about your business by name and by service, and note what it gets wrong and where that came from. That’s your baseline, and it tells you which sources need fixing before your profile goes live.
7. Watch for someone else using your name. At least one early tester has already raised the risk of listings being claimed by people who shouldn’t have them. If it happens, Business Hub has a “Dispute ownership” option, which takes you through the same identity check.
Where MGMT Reputation helps
A ChatGPT business profile is a new place your reputation lives, and it’s shaped by the same things as your search results: reviews, articles, directories and your own site. That’s the work we already do.
- See where you stand. Our AI Reputation Audit checks what ChatGPT, Google AI, Perplexity and Gemini say about you and identifies the sources to fix. AI Search Monitoring then tracks it month by month.
- Fix the sources. Inaccurate profiles, fake reviews and negative pages feed what AI tools repeat. We remove what qualifies and build accurate, positive content to outweigh what doesn’t.
- Get ready to list. We’ll help you prepare your ChatGPT business profile, the wording and the documents, so it’s submitted accurately and complete once the Service option opens.
See every service and price on our pricing page.
Frequently asked questions
Does OpenAI charge for a ChatGPT business profile?
Not at launch. Reports from the launch say claiming a profile and publishing a Business Agent cost nothing for now, though OpenAI hasn’t ruled out charging later. Advertising in ChatGPT is a separate, paid product.
Will claiming a ChatGPT business profile make ChatGPT recommend my business?
Not on its own. OpenAI says claiming doesn’t guarantee higher placement or more sales. What ChatGPT recommends still depends on what it finds about you across the web.
Can I delete my ChatGPT business profile if I get it wrong?
Not once it’s published. Drafts can be removed, but a published profile can only be edited, so get the category and description right first.
Can an agency manage my ChatGPT business profile?
Yes. Business Hub lets you add teammates or give an agency access, each with their own ChatGPT account. The identity check still applies to whoever claims the business.
What if someone else has already claimed my business?
Use the “Dispute ownership” option in Business Hub and verify your identity. If the profile is spreading wrong information about you in the meantime, that’s a reputation issue we can help with.
We handle it for you
ChatGPT is fast becoming where people check a business before they call it. If you want to know what it says about you today, what’s feeding it, and how to be ready the day service businesses can list, we’ll give you a plain answer.
Book a free, confidential consultation
Sources checked on November 10, 2026: OpenAI, Introducing Businesses in ChatGPT; OpenAI, Businesses in ChatGPT policy; OpenAI, Business Agents Policy; OpenAI, Commerce policies; MGMT Reputation’s own walkthrough of Business Hub on launch day.
