Your next top hire just Googled your company. What they found in the next 30 seconds will determine whether they apply or close the tab. In today’s hyper-competitive talent market, two forces control that verdict: your employer brand and your online reputation. Most business owners use these terms interchangeably. That’s
In New York City, Your Reputation is Your Most Expensive Real Estate You wouldn’t leave your Manhattan storefront unguarded so why leave your Google search results to chance? New York City is the most reputation-sensitive market in the world. With over 500,000 businesses competing for attention, one damaging review, a
Your best candidate just declined the offer. Your second-best candidate ghosted you after the final interview. And your top-performing employee just forwarded you a link to a two-paragraph Glassdoor review calling your company toxic. One anonymous review on Glassdoor, possibly written by a disgruntled former employee with a personal grievance,
Search your name on Google right now. Whatever shows up on page one, that is what your next client, your next employer, or someone you just met is seeing before they ever speak to you. A bad result does not need to be a lie to do damage. It just
You checked your Google reviews this morning, and something felt off. A one-star review, no details, no order history, no record of that person ever contacting your business. Just a name and a rating that is now pulling your average down. This happens more than most business owners realize, and
You find something damaging about yourself or your business online. Maybe it is a fake review that won’t go away, an old news article showing up on page one, or a post in a dating group that has no business being there. The first instinct is to get it removed.
